partners with a strong market reputation are important to us. Along with affiliates, we focus on branding to make sure our products help clients stand out. Do you personally engage in sports betting or online/land-based casino gaming? I don’t have much enthusiasm for it. I’ve tried betting, but it doesn’t fascinate me as much as building a powerful sports media. That’s my real passion! Could you describe your approach to SEO? What are some myths about SEO that you can share with your fellow GPWA members? We place significant emphasis on SEO — both for affiliates and media. In short, we tinker with titles, descriptions, and meta tags as long as we can. In Ukraine, we already rank above Transfermarkt for specific queries like ‘club + squad,’ ‘player + career,’ and ‘tournament + transfers.’ We aim for the same results globally. We believe that those who approach SEO with as much passion as we do will win Google’s favor. How has the war in Ukraine affected your company and your team members? We live in startup mode, and there is a war happening around us. We’ve set aside work-life balance for now and will return to it when Ukraine is no longer under attack from Russian missiles. That is the reality of life. Currently, five of our employees are serving in the Ukrainian army, and we are doing everything we can to support them in stopping Russian aggression. When you were growing up, what profession did you want to be and what inspired this dream? As I mentioned earlier, I was fortunate to know from a young age what I wanted to do. My wife often complains that I work too much, but I don’t tire from working 60 or 70 hours a week instead of 40. It’s incredibly exciting to create a great product. We are confident we can bring a new generation of media to sports fans. In fact, we’re in the process of reinventing media. The old days of broadcast TV are over; now, users want to be part of the process, and we’re giving them that opportunity. Name three things that people reading this magazine don’t know about you. I think there are far more than three! So far, we may seem like a small Eastern European digital publisher, but add Tribuna.com to your bookmarks or download the app. We’re actually making a cutting-edge product. One thing is certain: a team from Ukraine, a country currently at war, is capable of producing a world-class product and competing with the best publishers globally. GPWA AFFILIATE INTERVIEW SERIES Maks Berazinski about A little bit more Maks Berazinski He is 41 years old His site is tribuna.com He is from Minsk, Belarus Minsk photo by karp5/Shutterstock; Vilnius photo by Vaidotas Grybauskas/Shutterstock; Jamon photo by Mironov Vladimir/Shutterstock His favorite food is Jamon He is living in Vilnius, Lithuania We place significant emphasis on SEO — both for affiliates and media ... We believe that those who approach SEO with as much passion as we do will win Google’s favor. His favorite book is: A Brief History of Time by Stephen Hawking GPWAtimes.org 54
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