GPWA Times Magazine - Issue 60 - October 2024

AFFILIATE MANAGER INTERVIEW SERIES Dive into the unique paths of two affiliate program managers: Irene Kritikou, who transitioned from the hospitality industry to Campeón Affiliates, and Kaleb Davis, whose passion for cryptocurrency led him to BC.Game Affiliates. We sat down with both to hear their insights on building successful affiliate partnerships, the importance of data-driven strategies, and the challenges and rewards of working in the dynamic iGaming industry. Meet the Affiliate Managers Please share a bit about yourself. Tell us where you’re from, where you grew up, and where you call home today. I’m originally from Greece. Growing up in such a vibrant city, Athens, I developed a deep appreciation for ways of life. Today, I call Athens home, a place that perfectly balances the energy of the city with the tranquility of nearby nature. It’s where I feel most connected and inspired, both personally and professionally. Before joining Campeón Affiliates in 2022, you had a career in real estate and the hotel industry. What motivated you to make such a significant career change into the iGaming affiliate business? The transition to the iGaming affiliate business was driven by my desire to explore a dynamic and rapidly growing industry. While I enjoyed my time in real estate and the hotel sector, I was seeking a new challenge that would allow me to leverage my skills in relationship-building and negotiation in a more innovative and tech-driven environment. The iGaming industry’s global reach and the opportunity to work with cutting-edge technology were particularly appealing to me, and joining Campeón Affiliates has proven to be a rewarding decision. From your previous roles, what specific traits and experiences have proven valuable in your current role as an affiliate manager? My background in real estate and the hotel industry equipped me with several transferable skills that have been valuable in my role as Irene Kritikou Campeón Affiliates GPWAtimes.org 58

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