when trying to establish healthy partnerships. Exchanging messages doesn’t always have to be about business, it’s important to let the affiliates know that we care and any request will be answered, no matter how big or small. Offering an affiliate platform that is transparent is essential too; it develops trust and clarity for both operator and affiliate. What do you know about the iGaming affiliate industry now that you wish you knew when you just got started? I wish I had a better understanding of how long it takes for a partnership to become fruitful. I would judge a campaign by the performance in a calendar month, it’s necessary but it’s not always the most accurate indicator of what you can expect in the following month. When it comes to the iGamused its extensive knowledge of the crypto space to develop a token that is truly versatile. Liquidity mining and liquidity bootstrapping pools will be essential in the marketplace for $BC. Community drops are another exciting feature of the token, 20% of the token supply will be dedicated to community development. Early supporters and active users will be rewarded with airdrops and incentive programs. At the same time, BC.Game also announced a partnership with English Premier League Club Leicester City Football Club, becoming the club’s “Official Principal Partner.” Beyond brand exposure, what strategic initiatives will BC.Game implement to leverage this partnership and create meaningful connections with football fans and potential users? Becoming the “Official Principal Partner” for Leicester City Football Club is a huge milestone for BC.Game. Exposure is the main goal of the partnership but we have formulated a number of strategies to connect with fans and attract new users. BC.Game will offer exclusive promotions and bonuses tied to Leicester City events and run fan engagement campaigns with contests and giveaways. Sponsoring match-day activities and creating in-stadium promotions is also a strategy we will utilize. Joint marketing efforts and themed features on the LCFC platform are going to attract both football fans and new users. What tools and resources do BC.Game Affiliates provide to empower its partners in attracting and retaining players? The affiliate department at BC.Game has a team of dedicated managers who always strive to personalize the experience for each individual partner. We offer our partners flexible commission structures which is something you don’t really see among other brands. This flexibility allows us to tailor our program to suit the needs of our partners. As managers we ensure that the partners are assisted every step of the way, whether it be setting up post backs, creating banners or adjusting campaigns to improve conversions, we are always ready to assist. In your experience, what are the essential elements that help create a thriving and sustainable partnership between affiliates and affiliate programs? Communication and transparency are the most important factors Communication and transparency are the most important factors when trying to establish healthy partnerships . . . Offering an affiliate platform that is transparent is essential too; it develops trust and clarity for both operator and affiliate. 63 GPWAtimes.org
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