GPWA Times Magazine - Issue 61 - January 2025

Mobile-First iGaming Mastery he iGaming industry has firmly established itself in the mobile realm. Mobile devices are not just an alternative platform but they have become the primary medium for online gambling activities. According to the European Gaming & Betting Association’s 2022 report, 53% of online bets in Europe were placed on mobile devices, with the remaining 47% coming from desktops. The report projects that by 2026, the share of online bets placed on mobile devices is expected to rise to 64%, while desktop usage will decline to 36%. This anticipated shift underscores the ever-growing importance of mobile platforms in the iGaming industry. Similarly, in the U.S., mobile sports betting has grown substantially, accounting for the majority of total sports betting activity. These trends underscore the critical need for iGaming affiliates to adopt mobile-first strategies to effectively engage with today’s players. In this article, we’ll explore actionable strategies for affiliates to optimize their websites, utilize mobile-friendly ad formats, and leverage mobile-specific channels, all while adhering to industry best practices. OWpetbi ms i tiez si nf go rAMf f iolbi ai tl ee U s e r s In today’s mobile-dominated market, affiliates must prioritize mobile optimization to enhance user experience and boost conversion rates. A mobile-friendly website is not merely about fitting content onto smaller screens; it’s about reimagining the entire user journey for mobile devices. Implementing responsive design is essential, ensuring that your website adjusts seamlessly to different screen sizes and orientations. This not only improves user experience but also positively impacts search rankings, as Google emphasizes the importance of responsive web design via their Core Web Vitals metrics. Regularly testing your website and utilizing responsive frameworks ensure that touch elements are appropriately sized and spaced for optimal mobile interaction. Speed is another critical factor. According to a 2016 study by Google, 53% of mobile site visits were abandoned if pages took longer than three seconds to load. Given that this data is from several years ago and considering the rapid advancements in technology and rising user expectations, we can anticipate that in 2025, users will be even less patient with slow-loading pages. This trend makes optimizing your site’s speed more critical than ever to retain visitors and drive conversions. Slow-loading pages deter potential players and lead to lost revenue. To address this, employ tactical solutions, such as optimizing images by using nextgen formats like WebP and minifying code by reducing the size of loaded files. Leveraging browser caching to store static resources locally speeds up repeat visits, and using Content Delivery Networks (CDNs) distributes your content globally, reducing latency. By Rami Yermiya Mwaixtihmthizeesyeour mobile iGaming potential proven strategies to boost engagement, traffic, and revenue GPWAtimes.org 22 Illustrations by Marko Aliaksandr/Shutterstock

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