Living up to its billing as “The Greatest Show in Gaming,” SBC Summit 2024 made a spectacular Lisbon debut in September. Over 25,000 attendees from 134 countries — a 70% increase from the previous year — filled the expansive 110,000-square-meter expo, exploring offerings from over 600 exhibitors. Beyond the impressive scale, the event drew attention with its influential speaker lineup, including World Wide Web inventor Sir Tim Berners-Lee and skateboarding legend Tony Hawk, who shared insights on brand building and market relevance. Rasmus Sojmark, CEO & Founder of SBC, expressed his enthusiasm for the event’s success, stating, “We knew this event would be a hit; we put everything into making that happen!” In the following pages, you’ll witness the energy and excitement of SBC Summit 2024, from the vibrant energy of the expo floor to the extravagant SBC Awards show to the unforgettable closing party featuring DJs like Don Diablo. ummit 31 GPWAtimes.org
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