SUBSCRIPTIONS For a FREE subscription to the GPWA Times Magazine, visit GPWAtimes.org ADVERTISING To advertise in the GPWA Times Magazine, please e-mail: sales@gpwa.org Copyright © 2025 by the GPWA. All rights reserved. ISSN 1941-9872 (print) ISSN 2834-2348 (online) Executive Director: Michael Corfman Program Director: Anthony Telesca Program Manager: Nicole Sims Member Services: Richard Bard Nancy Troy Editor-in-Chief: Gary Trask Associate Editor: Dan Ippolito Designers: George Choi Zoran Maksimovic´ LETTER FROM THE DIRECTOR Magic in Marrakech Ever soared over Morocco’s picturesque valleys and expansive vistas in a hot air balloon with a group of your iGaming colleagues? That’s the kind of “out-of-office” experience I had at the SiGMA Affiliate Retreat in Marrakech in November. Now, I’ll admit, I have a fear of heights, and the idea of floating thousands of feet in the air gave me some serious trepidation. But I’m so glad I didn’t let that stop me. It was truly an amazing and enjoyable journey; one I’ll never forget. But beyond the incredible adventures and stunning scenery, it was the camaraderie that truly set this retreat apart. Sharing those experiences with fellow affiliates, laughing, exploring, and connecting on a personal level amidst the desert dust, reminded me of the incredible community we’ve built in the iGaming world. You can check out the sights from the African retreat on pages 48-51, which is one of three photo galleries we present in the 61st edition of the GPWA Times Magazine, with the other two featuring SiGMA Europe in Malta and SBC Summit in Lisbon. Speaking of soaring to new heights, this issue is packed with valuable insights to help your affiliate business thrive, beginning with our cover story, written by good friend and industry stalwart Lee-Ann Johnstone, who explores some specific strategies to connecting with Gen Z and Millennials, who represent the next generation of iGamers. Another familiar iGaming industry face, Claire Adamou, writes about the importance of ethics and transparency and how it can lead to a stronger, more sustainable business. Finally, first-time GPWA Times Magazine contributor Rami Yermiya pens an article on how and why iGaming affiliates should prioritize mobile-first strategies in order to engage today’s players. In addition, we also have two more affiliate Q&As, a poll about how often you check your stats, a GPWA forum thread about monetizing prediction traffic and, of course, a new inductee into the esteemed APCW Wall of Shame. We’ll be ringing in the New Year by attending and handing out copies of this magazine at ICE and iGB Affiliate, which for the first time will be held in Barcelona, Jan. 20-22. If you’re attending these events, please drop by the GPWA stand and say hello. Don’t forget, a subscription to our magazine is free! Simply visit GPWAtimes.org/subscribe/. Here’s to a fantastic 2025! Sincerely, Michael Corfman GPWAtimes.org 4
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