As AI continues to weave itself deeper into the fabric of content creation, questions around its role in SEO have taken center stage — especially among iGaming affiliates. In a GPWA forum thread, “WebWizard” kicked off a lively discussion by asking a straightforward, but important, question: Is it safe to use AI for creating content briefs, or is Google simply turning a blind eye ... for now? The community quickly jumped in with a wide range of perspectives. Some emphasized that it’s not about the tools you use but how you use them, reminding everyone that matching user intent and adding a human touch remain critical. Others, however, warned against leaning too heavily on AI shortcuts, especially as search engines sharpen their ability to spot cookie-cutter content. The thread evolved into a thoughtful exchange about best practices, risks, and the evolving standards for AI-generated content. Whether using AI to brainstorm briefs or even draft full articles, members largely agreed: quality, authenticity, and a little bit of human magic are still the keys to success. Excerpts of the thread are below, but to view the thread in its entirety, visit gpwa.org/486. To read thousands of other forum posts like this one, plus industry news and complete archives of our weekly GPWA newsletters and GPWA Times Magazine, please visit GPWA.org. *This thread was edited for clarity and length. Is it for My Content Briefs? OK to Use AI FROM THE FORUMS Illustrations by Net klyaksun/Shutterstock 14 GPWAtimes.org
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