elona 2025 The energy was palpable as the iGaming world converged in January 2025 for the debut editions of ICE and iGB Affiliate in Barcelona. Leaving previous records in the dust, these flagship events shattered expectations, welcoming an unprecedented 59,101 unique attendees from a staggering 163 nations. This remarkable turnout signifies a 13% increase in total attendance compared to the previous year, marking a resounding success for their Barcelona premiere. The sheer scale of the events was further underscored by a total visitation figure exceeding 100,000 for the first time, registering at an impressive 107,664 person-days at the Fira Gran Via Barcelona. This truly global affair saw Spain leading the pack with 8,954 attendees, closely followed by the U.K. with 6,518, demonstrating the broad international appeal of these industryleading expos. “The growth of iGB Affiliate has been phenomenal and Barcelona has underlined the popularity and status of the brand,” stated Naomi Barton, Portfolio Director, iGB Events. “Whilst the figures can only tell part of the story, the unique attendance of 9,082 was a 24% uplift on 2024 with the 2025 figures representing the fifth consecutive year of significant growth.” From the bustling exhibition floors showcasing the latest innovations to the vibrant networking events, ICE and iGB Affiliate Barcelona delivered an unforgettable experience. The following pages offer a glimpse into the dynamic atmosphere and the faces that made this record-breaking event. Trust us, after seeing the action, you’ll want to mark your calendars now for the 2026 return to Barcelona! 31 GPWAtimes.org
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