SUBSCRIPTIONS For a FREE subscription to the GPWA Times Magazine, visit GPWAtimes.org ADVERTISING To advertise in the GPWA Times Magazine, please e-mail: sales@gpwa.org Copyright © 2025 by the GPWA. All rights reserved. ISSN 1941-9872 (print) ISSN 2834-2348 (online) Executive Director: Michael Corfman Program Director: Anthony Telesca Program Manager: Nicole Sims Member Services: Richard Bard Nancy Troy Editor-in-Chief: Gary Trask Associate Editor: Dan Ippolito Designers: George Choi Zoran Maksimovic´ LETTER FROM THE DIRECTOR Next Stop: The iGaming affiliate space never stands still—and neither do we. We’re proud to present the 62nd issue of GPWA Times Magazine, which will be available at iGB L!VE, taking place for the first time in London, 2-3 July. You’ll also find it at SBC Summit 2025 in Lisbon, running 16-18 September. As always, the GPWA team will be attending both conferences, so if you’re planning to go, be sure to drop by our stand and say hello! This issue is packed with expert insight to help affiliates navigate the ever-evolving iGaming industry. iGaming marketing whiz Catie Di Stefano reminds us how leveraging social media can set you apart from the competition in today’s crowded affiliate landscape. Also, don’t miss longtime GPWA member Connie Burstin’s feature about affiliate marketing in regulated markets, which explores why the player experience matters far more than bonus offerings when it comes to long-term success. Elsewhere, Milan Novakovic returns to these pages and dives into how the tone, language, and context of your content build trust—and why that trust directly influences whether players return to your site. We also shine a light on a growing threat of bonus abuse as first-time contributor Adam Doyle from LexisNexis Risk Solutions reveals how fraudsters are manipulating promotional incentives—putting both affiliate commissions and operator margins in jeopardy. Of course, this issue isn’t all about analysis and strategy — we also captured the energy and scale of one of this year’s biggest industry gatherings in a 10-page photo gallery from iGB Affiliate and ICE, which made their record-breaking Barcelona debuts in January. Finally, if you’re not yet subscribed, what are you waiting for? Subscriptions to GPWA Times Magazine are completely free. Join our global community at GPWAtimes.org/subscribe/. Happy reading — and we hope to see you soon! Sincerely, Michael Corfman London GPWAtimes.org 4
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