I clearly remember at that time, me and the other guitar player were discussing a lot about what it would take for us to make it big. We couldn’t just rehearse and write songs like all the other hundreds of bands at our level in “hopes” that one day something will happen. So we decided to treat the band as a business instead. Full focus on marketing, budgeting, and everything else that makes businesses successful. For us, the band became a product for us to succeed with. After many months of hard work, we got signed to the label Sony Music, got a management deal, and a booking company. So, for a couple of years, we paid for our success with sweat and tears, but quickly realized that the music industry is not designed for people to succeed. Members of the band moved away, someone’s girlfriend got pregnant, and others started studying. And it was at this time that I decided to attend law school. I know it’s a big shift in life to go from a sweaty tour bus to a classroom. But I realized at that point that life enables you to take sharp U-turns, as long as you put everything you have into making it work. My point with this answer is that I honestly don’t think it would have mattered that much what I wanted to do, if I woke up every day wanting it badly enough, and applied the right ways to get things done - it would eventually happen. I was never the best musician, nor was I the smartest law student. I am even far from the best casino affiliate marketer. But for me, I will never use my incapabilities as an excuse to not go after something I knew I deeply wanted. Looking back, what were some of the initial challenges you faced when you were first starting out in casino affiliate marketing? The first one was being completely overwhelmed by what I was supposed to do. The concept was easy; I saw all of these websites listing online casinos, and it didn’t really seem like a hard thing to do. But the more you fail, the more you progress, and the more you realize what I’d like to call “informed pessimism.” When you start out, you are going from an uninformed optimism about all the riches that are promised upon you if you manage to pull this off. But the more you learn, the more you realize what you don’t know. The hardest part of this was to get out of the stages of “crisis of meaning” - to not crash and burn and to actually succeed/reach an informed optimism. In other words, having enough proof of concept that it is going to work. For me, the challenges are often mental challenges. GPWA AFFILIATE INTERVIEW SERIES The biggest immediate obstacle I believe you’ll be facing, especially when using SEO as a means of lead generation, is delayed gratification. It’s not going to happen fast, and it’s not going to be a straight path, but if you give up, it will never happen. GPWAtimes.org 50
RkJQdWJsaXNoZXIy NDIzMTA=