tent, and it feels good to be able to provide this opportunity for people! Who is the ideal student for CasinoAffMastery, and what can they realistically expect to achieve by completing your course? For me, the number of members inside CasinoAffMastery is not at all as important as the quality of the members. Like I mentioned earlier, this is not a “get-rich-quick scheme,” and I have been doing my best in order to manage people’s expectations before joining. That’s why I am using long-form content on YouTube as my only traffic funnel for the community. The people who eventually decide to join have most probably already heard me talking on YouTube for at least a couple of hours in total, so the trust has already been built. At the point of joining the community, they have a basic tities. Building a strong topical authority throughout our whole website has become a bigger focus of mine. What is your philosophy on creating engaging and valuable content for iGaming audiences, and how do you ensure it converts? My philosophy is that the content on our websites is not at all intended for the users, but for the algorithms only. I cannot imagine visitors who are looking for new online casinos to play at are going to read our 3,000-word article about how to sign up to a casino. But my content approach is very straightforward, it’s built on replicating the top-ranking websites on any given query. This is where the AI advancements come into play very effectively. Now, we do not really need to do any manual competitor analysis, we can simply let tools like ChatGPT do our content gap and competitor analysis for us. What was the primary motivation behind creating CasinoAffMastery? What gap in the market were you hoping to fill with your course? I’ve always liked to create communities. Even in law school, I saw a need for a place where new students could get help from more experienced students. This led me to create a Facebook group for law students in Sweden that is to this day used by most law students. But the idea of CasinoAffMastery, or specifically the course inside of the community, came from a friend of mine. As he was just starting out with casino affiliation, he had some basic questions for me about how to set up his hosting, etc. I simply created some screenshare videos that I sent to him explaining the different steps to get everything set up, and from that, he suggested that I should create a course for people who wanted to become casino affiliate marketers. From that, I mapped out a complete course in casino affiliate marketing, consisting of about 50 videos on the topics of SEO, website creation, the casino affiliate industry, and how to run your business. But as I launched my course, I realized that there was no traction at all. No one was simply interested in buying a course from someone they didn’t know. And even though a couple of people actually bought the course initially, I had no real way of interacting with them through the old LMS I was using. That’s when I met a good friend of mine here in Bali, who told me about Skool.com, an interactive platform where you could host a community where members can both participate in learning material and also interact with each other. I thought this concept was brilliant, so I migrated my course over to Skool.com. The community has now been active for almost a whole year, with over 100 active members. It’s so fun to see how people inside the community keep supporting each other and sharing their journeys. Before I launched my YouTube channel, information on how to get started with casino affiliate marketing was basically non-exisAdam Axelsson A beautiful website will not make you money; an optimized website that loads fast, is easy to navigate, and responsive for mobile users will. Don’t get stuck in the “launching” phase for too long. GPWA AFFILIATE INTERVIEW SERIES GPWAtimes.org 52
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