You’ve been a GPWA member since 2008, and you have been in the affiliate marketing business for nearly 20 years. How have you managed to survive and prosper in an industry that has experienced so many ups and downs over the last two decades? I was lucky to have success in the beginning and was able to attract a few good players right from the start. In doing so, I was able to receive enough revenue to survive, giving me time to dig into SEO and other best practices, which allowed me to further build my player base. As far as surviving for 20 years, it’s a matter of due diligence and taking the time to keep up with the changes in Google and other SEO best practices. Is your iGaming affiliate business still your main source of income? How has your business model changed over the years? Yes, this is my main source of income. I don’t know that my overall business model has changed because it’s always changing, due to legislation, competition, and changes with Google algorithm, to name a few. What worked 20 years ago doesn’t work today. Travis Gottfried - TravG Long-time GPWA member “TravG” shares how two decades of SEO savvy, U.S.-focused strategy, and old-school persistence have kept him thriving in a turbulent industry Affiliate Evolution GPWA AFFILIATE INTERVIEW SERIES GPWAtimes.org 56
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