about A little bit more Travis Gottfried His sites are: 4deucespoker.com uscasinoreport.com usablackjackcasinos.com and more He is living in his home country: United States His favorite food is: Desserts For someone launching their first U.S.-focused affiliate site in today’s hyper-competitive and highly regulated environment, what invaluable advice would you offer to help them navigate the challenges and seize opportunities? If you don’t live in the U.S., I believe it would be very difficult to launch a U.S.-facing website. If you do live in the U.S., I would give much thought into promoting the state regulated brands because at some point, if not all states regulate it, the majority will. How do you recharge and find balance outside of your demanding professional life? Are there any personal hobbies or interests you’d like to share with our readers? With any successful career, the work-life balance is always a struggle. Personally, I take blocks of time throughout the week where I step away from work (email/websites) completely. What’s one thing you believed back in 2011 about the affiliate business that turned out to be totally wrong? Initially I thought building a website and putting some banners up was enough to gain new players. We all now know how much work goes into keeping your website relevant and the need to continually update information and implementing new SEO strategies as they arise. If a fellow iGaming aficionado had just 24 hours to experience your city, where would you take them to capture the essence of your local culture and hotspots? I live in a small town of roughly 30,000 people. With that said, there is not much to do in my hometown, however, Washington, D.C. and New York City are within driving distance. List three things that people reading this magazine don’t know about you. 1. Horse racing is one of my favorite pastimes (No, I have no plans of starting a thoroughbred website as it would be a huge amount of work to keep the website updated with daily races from many tracks). 2. While I promote online casinos and online slots, I rarely play slots either online or at brick and mortar casinos. 3. I can’t think of anything else. I am pretty much an open book, sometimes too open. I was lucky to have success in the beginning and was able to attract a few good players right from the start. In doing so, I was able to receive enough revenue to survive, giving me time to dig into SEO and other best practices. GPWA AFFILIATE INTERVIEW SERIES TravG US photo by Alvaro Ardisana/Shutterstock; desserts photo by Soho A Studio/Shutterstock GPWAtimes.org 58
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