Navigating New Affiliate Horizons To thrive in today’s regulated markets, affiliates need to shift focus from bonus-chasing to delivering real value, building reputation, and enhancing the user journey. Bonus Betrayal Learn how fraudsters are leveraging iGaming bonuses to undermine affiliate earnings and jeopardize operator stability. Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 14 From the Forums • 42 iGaming Directory Rankings • 48 Affiliate Interview Series • 60 Sponsors 62 Affiliate Manager Interview Series • 68 APCW Wall of Shame • 70 Event Calendar 30 TABLE OF CONTENTS 22 Lost in Localization? Authentic, native iGaming content keeps players engaged longer, converts them more effectively, and cultivates lasting trust in your brand. More Than A Link Learn how authentic relationships, strict compliance, and engaging content are now the essential pillars of affiliate growth when it comes to social media. 18 26 Photo Gallery: iGB Affiliate Barcelona 2025 In their Barcelona debut, ICE and iGB Affiliate combined to attract nearly 60,000 attendees from over 160 nations and we captured some of the many highlights from the exhibition floor and beyond. 44 GPWAtimes.org 6
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