(among the providers that started from the casino niche). Boomerang has developed strong strategies to grow its sports betting vertical, and we are working hard in this way. That said, to keep our betting vertical strong and competitive, we offer our in-house analytics team. With just 10 FTDs, they can provide detailed predictions and insights. This means we can offer our partners specific advice on where to focus their efforts. We also provide a lot of support when it comes to targeting. For example, we can suggest the best times to engage users, which devices are most effective, and even demographic insights. We also offer a sports events calendar and other tools when it comes to betting. One more achievement that we are very proud of is our partnership with AC Milan. This collaboration adds credibility to our brand and provides our partners with a range of promotional materials they can use to boost conversions and drive traffic. We ensure our partners have access to the best tracking links and conversion-optimized resources. As part of our collaboration with AC Milan, we also arrange exclusive partner trips to attend the club’s matches. With nearly three years at Boomerang Partners and prior experience, you understand the importance of trust in affiliate marketing. What specific strategies or actions do you prioritize to build and maintain strong, reliable relationships with your affiliate partners? Rule Number 1: Always listen to your partners. Rule Number 2: Don’t just listen, but try to hear their real needs. I always go above and beyond to fulfill their requests. We also go the extra mile to delight our partners. Recently, from February-May, we hosted the second annual Golden Boomerang Awards 2025. This global tournament was designed to celebrate our top-performing partners. Thirty teams were invited to the ceremony at the iconic San Siro stadium in Milan, where we recognized the winners in 11 categories, including the Grand Prix. As a reminder, Boomerang is the Official Regional Betting Partner of AC Milan. An event at San Siro is a fantastic opportunity for our partners to compete and showcase their skills, connect with our team on a personal level, unwind, and have some fun. AFFILIATE MANAGER INTERVIEW SERIES GPWAtimes.org 64
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