Have You Changed Your Sites for AI-First Search? We all know that AI is changing the way users interact with Google search results. And many of us incorporate the use of AI into the way we work. In a recent GPWA poll, we asked our members if they had made changes, or plan to make changes, on their sites to prepare for an AI-first search environment where chatbots and AI overviews are increasingly common. The poll yielded mixed results: 42% of respondents have already made some adjustments and intend to make more, while 33% are uncertain if they’ll make any changes. The complete results are listed below, along with a sampling of feedback we received regarding this issue. For more details, and to view all of the member comments, visit gpwa.org/489. 42%I have made some changes and plan to make more. 33%I’m not sure I will make any changes. 9%I have not made any changes yet, but plan to research what makes sense and make some changes in the near term. 8%I think I may make some changes, but don’t have any plans to spend time in the near term. 8%Other Comments from GPWA members Emiliana Rostowicz PRIVATE MEMBER I’ve already started making changes to my sites. At first, it was just minor technical adjustments, but now I’m testing new types of content focused on natural language queries. I’m observing how AI bots respond, and I’m already seeing some interesting results. ocreditor PRIVATE MEMBER I’ve made a few minor adjustments, but honestly, nothing groundbreaking has changed. At the end of the day, it’s really more of the same: if the content is strong and valuable, AI, just like traditional search engines, will recognize it and provide exposure. Quality content is still king! NoDepositCasinos PUBLIC MEMBER I’ve made some changes, but not solely to optimize for AI-first search. I try to keep my sites updated in terms of both content and technical aspects to stay relevant over time, and AI is one of the factors to consider when making those updates . . . Everything is changing so fast. I feel that reacting to every change might do more harm than good. GPWA MEMBER POLL GPWAtimes.org 12
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