With regulations tightening and player behavior shifting, the big question for some in the iGaming world is simple: Is the affiliate model still profitable? In a recent GPWA forum thread, new member “jesseblakefield” opened a discussion by asking whether affiliates are still finding success, or if the game has changed for better or worse. The replies showed just how many perspectives exist on the topic. Some argued that profitability depends on individual effort, strategy, and markets, while others pointed out that rising competition, compliance hurdles, and new technologies like AI are reshaping the business model itself. Others, however, questioned whether the margins are worth it anymore, especially when weighed against opportunity costs and alternative investments. The thread underscored a shared truth: the affiliate model may still be alive, but succeeding in today’s world requires different strategies and tactics than in years past. Excerpts of the thread are below, but to view the thread in its entirety, visit gpwa.org/490. To read thousands of other forum posts like this one, plus industry news and complete archives of our weekly GPWA newsletters and GPWA Times Magazine, please visit GPWA.org. *This thread was edited for clarity and length. Is the Still Profitable? Affiliate Model FROM THE FORUMS 14 GPWAtimes.org
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