Rami Yermiya is the founder of Dignotion, a digital marketing technologies firm specializing in performance marketing for the iGaming industry. With extensive experience managing teams across PPC, media buying, paid social, SEO, and affiliate marketing, Rami leads a dedicated team that helps the iGaming industry navigate the complexities of the digital landscape. Similarly, we could see machine learning-driven compliance tools auditing every creative and affiliate action against regulatory rules. Then, if a new promotional image violates a local advertising code or a bonus offer breaches local law, the AI could instantly block it. These safeguards will be critical in strict hubs where advertising rules and data privacy are tight. By embedding compliance guardrails into campaign software, platforms reduce legal risks and protect reputation. This should encourage hardworking affiliates to keep producing quality work without competing on an uneven playing field. Machine learning is also transforming how operators manage affiliate networks. Advanced analytics can identify high-performing affiliates at scale (by tracking conversions and player lifetime value) and can even predict which partners will grow next. This potentially lets operators reward top affiliates sooner and weed out underperforming or fraudulent partners. Data-driven recruitment goes deeper: AI can also sift through potential partners’ audience data and traffic quality to find “lookalike” affiliates who match an operator’s target audience. In emerging markets, for example, AI can analyze local content and user demographics to suggest local affiliates who resonate with those players. The result is smarter partner networks where affiliates focus on quality traffic and operators attract the right promoters. Key Takeaways All of these AI-driven techniques are already being adopted worldwide. Where legacy tools control a segment, new ventures are building next-generation solutions with AI at their core. Looking ahead, the competitive edge will come from adopting the right tools as early as possible and using them effectively. As always, operators and affiliates who stay at the forefront of technology will be able to optimize their spend, deliver highly relevant experiences, and move faster than their competitors. The mandate is clear: adapt or be left behind. With new AI models launching constantly, AI/ML are no longer buzzwords. They’re core to modern iGaming marketing. From real-time bid adjustments and creative optimization to player prediction and fraud prevention, these technologies help affiliates and operators work smarter. The result is more efficient campaigns, engaged players, and new growth opportunities globally. Affiliates who want to survive must invest in AI-savvy talent and update their platforms by fostering inhouse AI skills and experimenting with emerging tools to stay ahead. Affiliates and operators benefit because clean traffic is rewarded automatically, while dubious leads are held for review. This is bad news for affiliates employing shady tactics and good news for honest affiliates who may have lost conversion crediting due to fraud. 25 GPWAtimes.org
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