London rolled out the red carpet for iGB L!VE 2025, marking the conference’s debut on U.K. soil. For two days in July, ExCeL, a familiar venue for the industry following its long run as host of ICE and iGB Affiliate, buzzed with conversation, deal-making, and reunions. By the time the doors closed, iGB L!VE had set new records yet again: 20,227 visitors representing 149 nations. It was the strongest signal yet that the move from Amsterdam was the beginning of a new chapter for the industry’s most international gathering. “iGB L!VE 2025 was an unforgettable experience setting new records in its new London location,” said Jody Frost, Clarion’s Head of Marketing. “The U.K. capital is the birthplace of iGaming and the relocation to ExCeL London was undertaken to enable the show to continue to grow and in the process create a sustainable tier-one event which consistently meets the needs of the global iGaming ecosystem that it serves.” From packed exhibition halls to late-night networking events, London proved to be a natural home for iGB L!VE. And with preparations already underway for the 2026 edition, Frost added that Clarion will continue working to keep raising the bar for exhibitors and attendees alike. As the photos in the following pages show, London’s first iGB L!VE wasn’t just about record numbers — it was about energy, connection, and setting the stage for the future. E 2025 Photos courtesy of Clarion Gaming 31 GPWAtimes.org
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