era it is way too pricey. Having a passion for football and sport is a big help in this industry. Aside from following Sunderland, how do you unwind when you are not working? Still golf, gym, and plenty of holidays? Holidays don’t really happen in the traditional sense because I work wherever I go. But there’s still plenty of travel and, yes, golf, gym, and eating out. If you could give one piece of advice to someone starting as an affiliate in 2025, what would it be? You really need to love what you do. Be prepared to make some sacrifices to be successful. Often, it can be very difficult to establish yourself so you need to be prepared to play the long game. It works best if you can become an expert in some part of the business, whether it be content creation or marketing. Finally, if we sit down again in another 10 years, what do you hope your business — and the industry — will look like? Firstly, I hope I am still around in 10 years. If so, the business should be super affiliate status with customers from regulated markets around the globe. And I really hope the industry is going strong with sound professional standards from both affiliates and operators. GPWA AFFILIATE INTERVIEW SERIES dapbet Sunderland photo by JSvideos/Shutterstock; Hove photo by Alexey Fedorenko/Shutterstock; Marbella photo by Mazur Travel/Shutterstock; Bonito photo by neumoon/Shutterstock. about His favorite book is: The Godfather by Mario Puzo His sites are: whichbookie.co.uk Spinwizard.co.uk His favorite food is: Bonito - Great fish from Northern Spain He is 62 years old He is living in Hove, U.K. and Marbella, Spain He is from Sunderland, U.K. A little bit more David Archer Compliance is at the heart of what we do and there are no short cuts to success, particularly with SEO, which has always been our main focus. The shift to AI platforms and changes in search behavior and user behavior have subsequently made the market become less predictable. GPWAtimes.org 56
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