AI-Powered Affiliate Edge Artificial intelligence is reshaping performance marketing. Explore how affiliates can adapt, leverage AI tools, and maintain their value in an increasingly automated ecosystem. Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 14 From the Forums • 50 Affiliate Interview Series • 60 Sponsors 62 Affiliate Program Interview • 68 APCW Wall of Shame • 70 Event Calendar 40 22 TABLE OF CONTENTS 26 Master Your Niche In the crowded affiliate space, building topical authority and consistently delivering value can set your brand apart and keep it ranking for the long term. Deal or No Deal A guide to securing profitable affiliate partnerships with practical negotiation steps that extend far beyond commission rates. Photo Galleries: SBC Americas & iGB L!VE From London to Fort Lauderdale, we capture the record-breaking crowds, deal-making, and unforgettable moments from iGB L!VE London and SBC Summit Americas, held earlier this year. 18 30 GPWAtimes.org 6
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