AFFILIATE PROGRAM INTERVIEW Simon Westbury game but also has a large individual focus. When you are facing the bowler, you are part of a team but really no one can help you as you try and the best for the team. I have also recently taken up boxing for fitness, it is a challenge as I am not the most coordinated individual and there are a lot of nuisances around footwork, head movement, etc. that all need to happen in tandem. Finally, I have always been a keen watcher of sport, having a season ticket for my local club and also working in football. So, I would say both playing and watching sport is my main hobby that I use to relax and recharge. If someone came to visit you in London where you live right now and you had 24 hours to show them around, what would the itinerary look like? Being in London, I am not sure that 24 hours is enough to show them everything that needs to be seen. As I found recently, being a tourist in London where I grew up is fun and has allowed me to reengage with the city. A basic itinerary would be to have dinner in the local area that I live in, so my guests can see what London has to offer outside of all the tourist attractions. Then in the morning we would be up early and head up to London and simply go on a walking tour and explore the city. My dad, when I was younger, taught me how to navigate central London. I will always remember he said once you know London it is a small city and easy to walk. So, I would simply head up towards Buckingham Palace and walk around Westminster, Mayfair and see where we end up. London is truly an amazing city that I think is best to explore and see where you end up. If you could have dinner with three people, living or deceased, who would you choose and why? I am going to be cheeky and say more than 3 people, if I could, I would organize one more dinner with my brother, who sadly passed away in 2016. I would invite all my family and my wife and her family. Sadly, my brother never got to meet my wife and her family, and it is one thing in life I wish I could change. Affiliates are a crucial part of any operator’s global growth plan because they act as both a bridge and a local amplifier. They often understand local nuances, player preferences, and cultural expectations better than anyone. GPWAtimes.org 66
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