#1 Elliot_FreeSpins 30 August 2025, 7:29 a.m. Private Member Hi guys. I think some of my pages are starting to rank, and I’ve been promoting on socials too. Also, I have an aged keyword match domain with some decent direct traffic. I can see that the affiliate link clicks are pretty decent for the stage it’s at (some operators in the 100s of clicks), but registrations are very low (<10 across all partners, with one partner accounting for >50% of those) and FTDs are zero. I know it’s really early (going into the second month), and there’s a lot of noise at this stage. But when should I be concerned that I’m getting clicks but no conversions? “ Reply With Quote #2 allfreechips 30 August 2025, 7:57 a.m. Private Member Yes, it’s normal and if “free spins” is the keyword it will be that way between registration to deposit. You are most likely seeing bot traffic at this point, but you could track with a heatmap plugin to see better. “ Reply With Quote #3 chaumi 30 August 2025, 3:08 p.m. Private Member “I think some of my pages are starting to rank” Rank for what? You’ll need to understand that so you can potentially double down and try to build on what it’s ranking for (though at this stage, it would be a pretty big surprise if you are indeed ranking for anything). And if you can work out what’s coming from where (and how), you’ll have a better chance of understanding the click dynamics. But, even if it is real traffic, you probably have to get used to the idea that FTDs will be hard to come by. The site is about free spins, and players looking for free spins are (usually/exclusively) looking for free spins, not to gamble. It’s likely you’ll need some significant traffic, and work out how to present stuff to visitors that somehow entices them to look past the free stuff they wanted and take a risk. “Also I have an aged keyword match domain with some decent direct traffic.” Do you mean you think people are typing in freespins.casino? I’ll suggest that’s highly improbable, most “normal” people are unlikely to even be aware that .casino is a thing. I guess if some people are seeing an unlinked mention somewhere, then it’s possible they could go to the URL bar and type it in, but even that’s unlikely. “ Reply With Quote #4 Elliot_FreeSpins 30 August 2025, 3:52 p.m. Private Member Hey chaumi, thanks for the detailed reply. 100% agreed on the free spins angle, so I’ll jump into the rest. So, we’re definitely already getting impressions and a tiny amount of clicks for some very obscure search terms in GSC, and also around the same number of clicks and impressions on Bing according to their Webmaster Tools. As I say though, this is very low, and definitely doesn’t account for the number of visitors we’re seeing to the site. For context, our 28-day active visitors according to GA4 are 3.3k on month one, and we’re seeing this tail off only slightly as we go into month two. But, like you, I’m very skeptical of this. It’s my first casino affiliate site, but I’ve been a senior marketer for eight years in fintech, and I’ve not seen analytics data like this before on a brand new site with next-to-no promo. So I fully agree, it’s likely bot traffic. But here is where it gets weird. They are often viewing multiple pages, clicking links, active users are steady, and event count is high. Not to mention the majority of the traffic is U.S. + U.K. So, I’m a bit stumped. According to Wayback Machine, the domain has never really been developed before. I also invest/flip domain names and have done so for some years, and I’m always on the lookout for domains with a good backlink profile and decent DR, but this had neither (150 BL’s, mostly trash, and a 0 DR). So again, this doesn’t explain the traffic. GPWAtimes.org 15
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