By Milan Novakovic Clicks Kicks Turning Into very major sporting moment gives sportsbook affiliates a nice bump in traffic and conversions, but nothing hits harder than the World Cup. It’s the biggest event in global sports, and betting activity spikes at every level. For a little over a month, sportsbooks throw everything they’ve got into grabbing bettors’ attention through aggressive promos, boosted odds, and short-lived specials. Affiliates respond just as fast, pushing top-value deals to the front of their bonus pages and dialing up their onsite CTAs to capture the surge while it’s at its peak. In this breakdown, I’ll examine how affiliates and affiliate programs adjust their strategies during the world’s biggest sporting event to maximize returns and capitalize on the quadrennial betting boom. How affiliates should prep, pivot, and profit from the World Cup and other major event traffic spikes Images by Freer/Shutterstock; janews/Shutterstock. 19 GPWAtimes.org
RkJQdWJsaXNoZXIy NDIzMTA=