SUBSCRIPTIONS For a FREE subscription to the GPWA Times Magazine, visit GPWAtimes.org ADVERTISING To advertise in the GPWA Times Magazine, please e-mail: sales@gpwa.org Copyright © 2026 by the GPWA. All rights reserved. ISSN 1941-9872 (print) ISSN 2834-2348 (online) Executive Director: Michael Corfman Program Director: Anthony Telesca Program Manager: Nicole Sims Member Services: Richard Bard Nancy Troy Editor-in-Chief: Gary Trask Associate Editor: Dan Ippolito Designers: George Choi Zoran Maksimovic´ LETTER FROM THE DIRECTOR We’re kicking off 2026 in Barcelona for ICE and iGB Affiliate, as the city hosts both flagship industry events for the second year in a row. Reflecting on 2025, it was a busy year of global conferences, culminating with SBC Summit in Lisbon and SiGMA Central Europe in Rome. In this issue, our photo galleries highlight the best moments — perfect for reliving the action or catching up on what you may have missed. Looking ahead, the sports calendar will be dominated this year by the World Cup, which begins in June. In our cover story, GPWA member and regular contributor Milan Novakovic explains how affiliates can prepare, adapt, and react in real time to maximize opportunities during the world’s biggest tournament. Elsewhere, Lee-Ann Johnstone of Affiverse returns to share the habits and values that set trusted affiliate programs apart, while Connie Burstin, founder of The Affiliate Agency, breaks down how understanding user behavior and motivation drives content that converts and builds trust. Our regular features are back as well: an indepth Q&A with an intriguing GPWA member in our Affiliate Interview Series, a sit-down with the impressive Daria Maichuk, Affiliate Manager at N1 Partners, a “From the GPWA Forums” thread discussing leveraging AI as an iGaming affiliate, and a troubling, but well-deserved, new inductee to our hallowed APCW Wall of Shame. If you’re attending the Barcelona events, be sure to stop by the GPWA stand. Not subscribed yet? Remember, the GPWA Times Magazine is free! Sign up at GPWAtimes.org/subscribe. Here’s to a successful and prosperous 2026! Sincerely, Michael Corfman Game On 2026 Welcome to Issue 64 of the GPWA Times Magazine! GPWAtimes.org 4
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