It was a milestone moment for the SiGMA community as SiGMA Central Europe made its debut in Rome, drawing more than 30,000 attendees for a week that blended expo energy with the feel of a festival. From 3-6 November, delegates filled six sprawling halls at the Fiera di Roma, creating a packed atmosphere that brought together business, tech, sports, and entertainment across six massive halls. The inaugural edition delivered a full schedule of panels, workshops, product showcases, and deal-making sessions. Football stars, top affiliates, operators, media buyers, DJs, and industry leaders crossed paths at every turn. Beyond the expo floor, Rome set the stage for a steady run of networking events, vineyard tours, gala evenings, and award ceremonies that stretched late into the night. Turn the page to browse our photo gallery and get a feel for the energy, scale, and excitement that surrounded SiGMA Central Europe in the Eternal City. Rome photo by Luciano Mortula - LGM/Shutterstock GPWAtimes.org 45
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