a bad review means a casino’s trash. Truth is, most problems come from not understanding the rules. People also assume if signing up is quick, cashing out will be too. That’s the biggest mistake, and we’re here to set them straight. You also host a podcast about legal real-money gambling in Austria. What role does that platform play in connecting with your audience compared to the website and does it help attract FTDs? The podcast is my way to reach folks too busy to read. I sum up essential review stuff and toss in some personal stories. We’ve got loyal listeners, but the podcast and site are different beasts - listeners want info, while the site’s users hunt for bonuses and demos. You provide your name and a complete bio on your website. You, by no means, hide your identity, which is relatively unusual for an iGaming affiliate. Why are you so open about yourself and your background? At first, I hid behind an illustration on the site. I didn’t want to show my face. But in this age of AI-generated content and dodgy sites, people crave real humans. Being open builds trust. Plus, it’s a game-changer at conferences. When people know your face, making connections and partnerships is way easier. You’re a regular at major industry conferences. What do you gain from being at these events, and what aspects do you enjoy the most? Conferences are a breath of fresh air. Online chats can’t beat face-to-face time with partners. In tough market times, it’s gold — swapping knew a hobby would start paying off? That’s when we thought: it’s time to scale up! We built the team bit by bit, finding like-minded folks at conferences and gambling chats. What I value most? Their drive? They’re fearless about trying new things, tackling Google updates, and staying afloat in this wild market. With a team like that, giving up isn’t an option — they bring the energy every day! Security and trust are central to your platform. What steps do you take to make sure players can feel safe following your recommendations? Every review screams: read the rules! Most issues we see on forums or in our inbox come from skipping the fine print. We break down every detail so players know what they’re getting into. We champion responsible gaming and steer clear of shady brands. I remember a guy who won €2,000 and begged us to help get it out before his birthday. We wanted to help, but he hadn’t read the withdrawal terms. We were powerless. In terms of SEO, what strategies have worked best for growing and maintaining visibility in the Austrian market? We bet on local content and the long game. No chasing quick clicks. We build authority step by step. We get what Austrians search for, their pain points, their needs. Regular updates and top-notch quality content. That’s our recipe for success. What are the most common misconceptions about online casino reviews that you hear from players? Lots of players think reviews are all bought or that GPWA AFFILIATE INTERVIEW SERIES Philipp Ganster We built the team bit by bit, finding likeminded folks at conferences and gambling chats. What I value most? Their drive? They’re fearless about trying new things, tackling Google updates, and staying afloat in this wild market . . . They bring the energy every day! about His favorite book is: Harry Potter and the Philosopher’s Stone by J.K. Rowling His site is: onlineaustriacasino.at His favorite food is: Pierogi He is 38 years old He is living in Vienna, Austria He is from Gmünden and Salzburg, Austria A little bit more Philipp Ganster Gmünden photo by travelview/Shutterstock; Salzburg photo by Yevhenii Chulovskyi/Shutterstock; Vienna photo by Nicholas Courtney/Shutterstock; Pierogi photo by Skrypnykov Dmytro/Shutterstock. GPWAtimes.org 56
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