case studies, laughing over flops, getting inspired. You come back pumped and ready for the next big thing. What advice would you give to a young entrepreneur looking to start an iGaming affiliate site today? Ditch the AI-content craze. Readers and Google aren’t fans. Find a niche where the competition’s thin and become the king of it. Be the expert people trust — that’s your ticket to success. Outside of work, you’re passionate about football, travel, and charitable causes. How do these activities balance out the intensity of working in the gambling sector? I’m convinced you can’t work hard without solid downtime. Football, travel, and charity work are my reset buttons — they keep me from being glued to casinos 24/7. Sometimes, just browsing a random non-gaming site sparks a fresh idea. If we were visiting Vienna for 24 hours under your guidance, where would you take us? We’d kick off with a stroll through Vienna’s heart: Schönbrunn’s gardens, the majestic St. Stephen’s Cathedral. Then, a cozy café for a melange and crispy strudel like true Viennese. Evening calls for a heuriger - a local tavern with young wine and hearty Austrian dishes. If there’s time, I’d show you Vienna from above — views that’ll take your breath away. Finally, can you share three fun or unexpected facts about yourself that most people in the industry wouldn’t know? 1. The site’s first version of me was an illustration (you can still spot it lurking around the site). I drew it myself in Illustrator because I had no budget for a team or designer. It turned out so good, I nearly fell in love with my pixelated self! 2. As a kid, I dreamed of being a priest, after going to church with my parents, I thought it was the most powerful gig around. Laughable now, but I was a serious little guy back then. 3. I’m a huge Harry Potter fan, especially Philosopher’s Stone. But the movies? Not my thing — the book characters are so vivid, and the films just lost that magic. We bet on local content and the long game. No chasing quick clicks. We build authority step by step. We get what Austrians search for, their pain points, their needs. Regular updates and top-notch quality content. That’s our recipe for success. GPWA AFFILIATE INTERVIEW SERIES Philipp Ganster GPWAtimes.org 58
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