Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 14 From the Forums • 50 GPWA Seals of Approval • 54 Affiliate Interview Series • 60 Sponsors 62 Affiliate Program Interview • 68 APCW Wall of Shame • 70 Event Calendar 44 TABLE OF CONTENTS 18 Turning Kicks Into Clicks The World Cup brings traffic spikes unlike anything else in sports betting. Hirequarters CEO and Founder Milan Novakovic explains how affiliates prepare, pivot, and react in real time to get the most out of the biggest tournament on the planet. Photo Galleries: SBC Summit 2025 & SiGMA Central Europe In September, Lisbon packed in more than 30,000 people for the biggest SBC Summit yet, and then in November, SiGMA Central Europe matched the energy with its Rome debut and its own huge crowd. Dive into our galleries to see how both weeks came to life. 32 Traffic That Gains Traction Players aren’t all chasing the same bonuses. Connie Burstin, founder of The Affiliate Agency, shows how understanding user motivation, behavior, and regulated-market reality leads to content that converts, retains, and builds trust. 28 What Affiliates Really Want Long-term growth starts when programs build partnerships that actually help affiliates succeed. Affiverse Founder Lee-Ann Johnstone breaks down the habits and values that separate trusted programs from the ones affiliates quietly abandon. 24 GPWAtimes.org 6
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