AFFILIATE PROGRAM INTERVIEW Daria Maichuk tions, or share doubts and ideas. Sometimes one honest conversation in a private chat does more for the community than a hundred generic posts. Walk us through a typical workday for you. What does an average day look like as an Affiliate Manager? I’m used to starting my day by reviewing the previous day’s performance. I check campaign results, highlight products and GEOs that performed especially well, and mark where we can test and scale. Then I look at partners with whom there haven’t been launches or updates for a while. I reach out to discuss new terms, fresh brands, or formats that might fit their current traffic. Throughout the day, I’m in constant communication: answering questions, adjusting deals, preparing materials, and coordinating tests. Of course, there’s also internal work like syncing with the team on product changes, promos, and market updates so that partners always receive current and accurate information. What do you enjoy doing when you’re not working? Any hobbies, interests, or personal projects that help you recharge? I recharge through movement and people. Sport is a big part of my routine — I usually train three times a week, and I add yoga whenever I feel I need more balance than intensity. Long walks with our dog also help a lot: they clear my head and give me time to think without a screen. Warm time with family and friends is equally important to me. A simple dinner, a weekend trip, coffee and conversation — all help me switch off from work, refill my energy, and come back on Monday with a clearer mind. Tell us one thing about yourself that people reading this magazine would never guess. Not many people know that I’ve worked both as a volunteer and as a counselor in a children’s camp. In that environment, communication is everything, because you have to find a way to connect with very different personalities, handle conflicts, and keep everyone engaged and safe at the same time. That experience taught me to listen, to be patient, and to look for an individual approach to each person. These skills turned out to be surprisingly useful later in affiliate marketing, just with slightly older “kids” and higher stakes (Laughs). finally meet people in person. Seeing colleagues, partners, and long-term friends face-to-face move deals forward much faster than weeks of chats. To make events productive, I always prepare in advance. I build a schedule of meetings, prioritize key partners and new contacts, and set clear goals for each day. During the event, I write down every important agreement or idea immediately. Otherwise, after 10 meetings in a row, something will definitely be lost. And one more tip: don’t underestimate informal networking at side events. Many of the best ideas and partnerships start there. Let’s talk about the community. This year, you’ve invested a lot into building a strong affiliate community around N1 Partners. What key principles guide you in this field? Community for me is definitely not a chat or a channel. It’s a space where partners feel noticed, heard, and supported. We strive to provide N1 Partners’ affiliates with everything they need to achieve top results and stay among the industry leaders – high-converting products, in-depth analytics, strong creatives, and our constant support at every stage, from initial testing to full scaling. The first principle is openness: we’re honest about product performance, market changes, and challenges. Treat affiliates as real partners, and trust will grow much faster. The second principle is value first. We try to bring something useful to the table even when there’s no immediate deal attached. It can be market insights, case studies, content about choosing the right offers, or practical tips from our team. N1 Partners regularly shares how to choose the right iGaming offers, work with Tier-1 traffic, and build sustainable funnels. The third is involvement. Our N1 Puzzle Promo is a big community story: affiliates run traffic, collect puzzle pieces, climb the leaderboard, compete for luxury prizes and the real Robinson R22 Beta II helicopter as the main reward. Along the way, we add extra challenges and special lotteries, so partners feel they’re part of a real shared journey, not a payout table. And finally, accessibility is key. I want partners to feel they can always write to me, ask “small” quesGPWAtimes.org 66
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