GPWA Times Magazine - Issue 65 - July 2026

Few topics divide affiliate marketers as much as the use of AI content. Some swear by it. Others won’t touch it. And plenty sit somewhere in the middle, using it as a tool while staying cautious about how much they lean on it. The question keeps coming up: Is AI content still risky for SEO, or has the landscape shifted? A recent GPWA forum thread brought together a wide range of views. Several members agreed that AI content is neither a silver bullet nor an automatic penalty. What seems to matter most is how it’s used, what kind of content it’s producing, and whether a human is involved in shaping the final piece. Topics that rely on first-hand experience, like casino reviews, were widely seen as poor fits for fully AI-generated text. Factual, data-driven articles were considered fair game. The takeaway: AI content isn’t the SEO killer it was once made out to be, but it’s not a shortcut either. Excerpts of the thread are below, but to view the thread in its entirety, visit gpwa.org/496. To read thousands of other forum posts like this one, plus industry news and complete archives of our weekly GPWA newsletters and GPWA Times Magazine, please visit GPWA.org. *This thread was edited for clarity and length. When (And When It Doesn’t) AI Content Works FROM THE FORUMS Illustrations by inspiring.team/Shutterstock; Invision Frame/Shutterstock. 14 GPWAtimes.org

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