Trust Isn’t a Feeling, It’s a Discipline Why affiliate relationships break down, and how to build the kind of trust that actually repairs et’s be honest about something, the iGaming affiliate industry tends to dance around: trust is not built in onboarding decks, NDAs, or welcome dinners at a conference. Trust is built slowly and steadily. It compounds over time and in the moments that don’t go according to plan. It lives in how you communicate when a commission model changes. How you show up when a campaign underperforms. Whether you pick up the phone when things get uncomfortable. In affiliate marketing, the relationships are the engine. And occasionally, or dare I say eventually, engines break down. The question isn’t if a breakdown will happen; it will. The bigger question is whether you have the framework to repair it. That’s what this article is about. By Emily Haruko GPWAtimes.org 22
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