AFFILIATE PROGRAM INTERVIEW Tell us a little about yourself. Where are you from and where are you based now? I was born and raised in Sinaia, the most beautiful city in Romania, and that is also where I chose to live after traveling around and moving for university. You started in influencer marketing for lifestyle and jewelry brands. That’s a pretty different world from crypto casinos. How did you end up in iGaming? Indeed. I started working remote before the pandemic as I wanted to be financially independent from my parents. I have the best parents, but I wanted to make my own money, so I started working in the first year of university. After a couple of years, my former manager from TrustDice found my profile on Upwork and invited me for an interview. Initially, I thought it was a gaming opportunity, like PlayStation, but I found out in the interview it was a crypto operator. It sounded very interesting, I was looking for a change and I clicked instantly with my manager, so I made the leap and never looked back. I love this industry and never regretted it. What do you know now about the iGaming affiliate world that you wish you had understood when you first started? It’s all a game of knowing the right people and being patient. ROI doesn’t come overnight. You have to value trial Miruna Pandele Rainbet Partners Miruna Pandele, Affiliate Manager at Rainbet Partners, has built her career in iGaming by trusting her instincts. She started in influencer marketing for lifestyle and jewelry brands before making the jump to crypto casinos, and she hasn’t looked back. In this issue’s Affiliate Program Interview, Miruna talks about what sets a crypto casino apart for affiliates used to traditional programs and how she reads a partner in the first few conversations. She also gets into poker nights with her dad, her “side gig” as a pro PlayStation gamer, and the 24-hour tour she’d run for anyone visiting her hometown of Sinaia. GPWAtimes.org 64
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