something that comes naturally as we lay out terms in our discussions. We get more questions asking what NNCO actually is rather than if we provide it or not. What does Rainbet’s game catalog and sportsbook look like, and how does it affect conversion when you’re talking to affiliates about player quality? We have a wide variety of over 6,500 games at the moment; it’s a great number for affiliates to advertise. Our catalog is diverse, we make it easy to find a new game or search for an existing one, or recommend a popular one. Affiliates love to hear that we have thousands of games and promotions going on every week, especially our weekly sportsbook promotions. What do you look for in an affiliate partner? What signals early on that a relationship is going to work? Communication, openness, reliability, and flexibility. A good partner is neither too pushy (insistence is a scam sign), nor too unavailable, he’s straightforward and unafraid of discussing performance, doesn’t disappear after he gets paid or if we don’t see results (a good partner will try to get conversion no matter what) and is open to meeting in the middle. Those are the telltale signs generally. What are some common mistakes you see new affiliates make, and what do you tell them? The lack of communication, lack of flexibility in negotiations, and constant prioritization of huge listing fees with no rev share. Listing fees are OK, but performance matters, too. I always advocate for rev share and I know how good an affiliate is going to be depending on how open he is to rev share. Where do you see the crypto iGaming affiliate space in three years? More and more traditional affiliates move to crypto, more and more fiat casinos become hybrid. If crypto iGaming affiliation was the Wild West a couple years back, now, with new regulations and popularity it’s becoming mainstream, no longer a side character, but taking the spotlight. I suppose the answer lies in how AI and blockchain innovation will advance. Do you gamble? I play poker socially. My dad taught me. I practice online but I mostly play with friends and family. AFFILIATE PROGRAM INTERVIEW I would advise all affiliates to keep an open mind. Crypto is becoming mainstream. There are huge advantages and an entire new demographic to target. Traditional players are also starting to look into crypto. The difference is we move faster with less restraints. GPWAtimes.org 66
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