31 GPWAtimes.org London’s second act proved the move was no fluke. iGB L!VE returned to ExCeL on 1-2 July, drawing tens of thousands of iGaming professionals and over 300 exhibitors to a show that has settled into its new home. The Sustainable Gambling Zone returned at its largest size to date, and the Africa Summit made its debut. The iGB Affiliate Manager Academy was back for a second year, and the Startup Accelerator again gave early-stage businesses a place to start. Across the conference program, one subject kept coming back: artificial intelligence, and what it means for content, compliance, attribution, and the cost of running a lean affiliate business. The week closed 31 floors up at The Shard, where the iGB Affiliate Awards were handed out across 22 categories. As the photos in the following pages show, iGB L!VE 2026 was about more than the headline numbers. It was about the deals, the reunions and the relationships that keep this business moving. !VE
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