SUBSCRIPTIONS For a FREE subscription to the GPWA Times Magazine, visit GPWAtimes.org ADVERTISING To advertise in the GPWA Times Magazine, please e-mail: sales@gpwa.org Copyright © 2026 by the GPWA. All rights reserved. ISSN 1941-9872 (print) ISSN 2834-2348 (online) Executive Director: Michael Corfman Program Director: Anthony Telesca Program Manager: Nicole Sims Member Services: Richard Bard Nancy Troy Editor-in-Chief: Gary Trask Associate Editor: Dan Ippolito Designers: George Choi Zoran Maksimovic´ LETTER FROM THE DIRECTOR Issue 66 of the GPWA Times Magazine arrives just as the calendar gets crowded. SBC Summit and the co-located Affiliate Leaders Summit run from 29 September to 1 October at the Feira Internacional de Lisboa, G2E opens at the Venetian Expo in Las Vegas that same week, and SiGMA World follows at Fiera Roma in early November. The GPWA team will be at all four events with fresh print copies of the magazine, so if you’re attending any of the four, come find us and say hello. In our final issue of 2026, the cover story takes on a question a lot of affiliates have been circling: what if the early numbers don’t reveal the long-term value of the traffic you send? Viktoriia Grygorenko, CEO of The Playa, explains how behavioral signals available from Day 1 can identify valuable players who may be overlooked when traffic is evaluated using first-deposit and early revenue figures. Regulation gets its turn as well. Alberta’s regulated market went live on 13 July, and Brean Wilkinson, Regulatory Relations Coordinator at Rightlander, explains what affiliates should audit now. Mark Phillip, founder of Are You Watching This?! and MetaBet, tackles a problem sports betting affiliates have been living with since Google’s parasite SEO crackdown and the arrival of AI Overviews. The pre-game preview playbook doesn’t pay the way it once did, but affiliates can still get more value from the visitors already on their sites. You’ll also find our Affiliate Interview Series with two GPWA members with very different backgrounds, an Affiliate Program Q&A with Marina Matviichuk from V.Partners, lively photo galleries from SBC Summit Americas in Fort Lauderdale and iGB L!VE in London, and a new inductee to the APCW Wall of Shame. Thank you for being part of the GPWA community and for making the magazine part of your reading. The conversations that come out of these pages, in the forums and on the show floor, are a big part of why we keep doing it. And, remember, a subscription to the GPWA Times Magazine is FREE. Simply visit GPWAtimes.org/subscribe/ to get your name on the list. Enjoy the issue, and I hope our paths cross at one of the four events before the year is out. Sincerely, Michael Corfman Lisbon, Las Vegas, Rome Photos by Pedro Costa Simeao/Shutterstock, Sean Pavone/Shutterstock, artem evdokimov/Shutterstock. Lisbon Las Vegas Rome GPWAtimes.org 4
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