Departments 4 Letter from the Director • 8 By the Numbers • 10 Quotables • 12 GPWA Poll 14 From the Forums • 50 Affiliate Interview Series • 62 GPWA Sponsors 64 Affiliate Program Interview • 68 APCW Wall of Shame • 70 Event Calendar 40 TABLE OF CONTENTS AI Is Putting Traffic Under the Microscope Old acquisition math rewards the wrong players. Viktoriia Grygorenko, CEO of The Playa, explains how behavioral signals picked up in a player’s first days can surface value that first-deposit and month-three revenue numbers average away. Photo Galleries: iGB L!VE & SBC Summit Americas Prediction markets dominated the conversation when SBC Summit Americas met in Fort Lauderdale in June. Three weeks later, iGB L!VE anchored London iGaming Week at the ExCeL. Our photo galleries take you through both. 30 Engage Fans. Monetize the Moment. Google’s parasite SEO crackdown and AI Overviews killed the pre-game preview playbook that carried sports affiliates for years. Mark Phillip, founder of Are You Watching This?! and MetaBet, argues that the money has moved into the live window, and lays out how to capture it. 26 PLAY NOW Alberta’s New iGaming Rules Alberta’s regulated market went live in July, and the compliance bar applies across an affiliate’s entire portfolio rather than site by site. Rightlander’s Brean Wilkinson breaks down the bonus-advertising ban, the deadline for registeredbut-not-live operators, and what needs fixing now. 18 22 GPWAtimes.org 6
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