GPWA Times Magazine - Issue 7 - January 2009

| GPWA Times 39 CHEEKY POWER It doesn’t matter if you’re the Church, the elderly or the President-elect. Anyone or anything is fair game for Paddy Power, the madcap Irish bookmaker that is reaping the profits of its marketing philosophy of offering odds on virtually anything under the sun. By Gary Trask Paddy Power meets the press in St. Peter’s Square. All photos courtesy of Paddy Pow r.