GPWA Times Magazine - Issue 7 - January 2009

| GPWA Times 63 Wager Profits started marketing recently. What was the thought process behind launch- ing What differen- tiates it from the other poker rooms that Wager Profits markets? We wanted to launch a unique product that rewards the player and the affiliate like no other poker site. We’ve seen rakeback grow to unbelievable levels as players have become more educated and un- derstand they can play a game that they enjoy and be rewarded at the same time. So it seemed like a natural progression to launch , the only poker site in the gaming industry that is solely dedicated to rakeback. Actually, each of our sites has unique selling points. TigerGaming is focused on TeamTiger, which is a player league based on ring games. ActionPoker has a good mix of ring games but its main focus is on tournaments. The major difference between PayNoRake and the other merchants that Wager Profits mar- kets is that players can earn up to 100% rakeback and payments are made directly to players’ accounts on a daily basis. Consequently, PayNoRake has a very strong focus on ring games. Wager Profits was recently certified by Affiliate Guard Dog. How impor- tant was that forWager Profits? It was extremely important, especially because they didn’t ask us to modify any of our Terms and Conditions. There’s nothing more important than having places like Affiliate Guard Dog give you their seal of approval because, in this industry, being transparent and honoring commitments should be the basis of any affiliate rela- tionship. How did you get started in the online gambling business? After working for the same finance company for three years in the U.K., I found myself running the biggest and most successful team of bro- kers in company history. Realizing I had peaked with the company, I started to get bored. So I started looking for new chal- lenges. At that point, I was offered the role of Sales Manager for the leading gambling publication in Germany and Spain. This proved to be my first real taste of the gaming industry. Soon I was dealing with most of the major operators in the business. But, in all honesty, I really got hooked when I started hearing about all the trips to exotic countries and the wild conferences and parties. But the biggest lure had to be the money that I heard peo- ple got paid in the gambling industry. After two years of working for the publi- cation, I was offered a great opportunity with Action Poker Network and I was then swiftly moved to Wager Profits (the affili- ate department of APN) as the Affiliate Manager. Just prior to Barcelona, I was promoted to Director of Affiliate Market- ing for Wager Profits and…here we are! What are your three keys to success for an affiliate? A good knowledge of SEO is a major plus, followed up with some unique offerings to really attract players, and good communication with the affiliate program that you work with. You have a good Irish name. Yet you live in Costa Rica. Are you a trans- planted Irishman? And how did you end up in Costa Rica? I have an Irish father, an English mother, and a love for the finest drink in the world - being a good pint of Guinness, of course. Sadly, I haven’t been able to find it in Costa Rica, but I’m sure I’ll be drinking a fair few of them in London in January. I came to Costa Rica in January 2008, and I was offered a great job with Wager Profits. As they say, the rest is history. What songs are currently on your iPod or MP3 player? Believe it or not, I must be the only person on this planet who doesn’t own an iPod or MP3 player. Actually, I almost bought an iPod a couple of months ago, but deciding which one to buy was just too strenuous - so I left. What’s your fa- vorite movie and why? I’m huge fan of English gangster movies. I don’t really have a favorite, but there are movies like Snatch , Lock, Stock and Two Smoking Barrels , Layer Cake , and Love, Honor and Obey that I can just watch over and over again - the reason being that they are full of English humor which you just don’t get in the big U.S. blockbusters. What’s the first concert you attended in person? Again you’ll never believe me, but I’ve never actually been to a concert. I’m starting to sound dull: no iPod, no MP3, no concert… music is sim- ply not a big part of my life. But if I had the chance to see anybody live, I guess it would have to be Jamie Cal- lum. What’s your favorite board game? I played a lot of chess when I was younger and I still love the game. But I haven’t played for over 15 years or so. Recently, I played a game of Mo- nopoly which proved to be a huge amount of fun, as we ended up consuming about seven bottles of red wine. So I would have to say currently my favorite board game has to be Monopoly with vast amounts of red wine. If you had to live your life over again, what one thing would you change? To be honest, I wouldn’t change any part of my life if had to live it again. I’m quite a calculating person, so any real decisions that I’ve made in my life had a fair bit of thought behind them. What are three things that no one knows about you? If I told you that, then everybody would know… SHAUN O’NEILL | Wager Profits “Themost important factor is to be transparent. When you have nothing tohide, there is nothing to be afraid of.” Affiliate Manager Interview Series