GPWA Times Magazine - Issue 8 - April 2009

| GPWA Times 25 Rebecca’s 2008 Year in Review The day began with Corfman’s open- ing remarks, followed by the first ses- sion of the day, which was a talk about legal issues for online gaming affiliates by Clarke Walton, a Las Vegas-based at- torney who specializes in Web site legal is- sues and operates the GPWA-approved portal AllVegasPoker.com. Corfman followed Walton with a session about how to marry iGaming af- filiate marketing and social networks. Other speakers during the conference included Marc Powell, the owner of SuitedPockets.net, who gave an introduction to online gaming af- filiate marketing; James Traynor, a founding partner of Syntryx Executive Solutions, who discussed how to evaluate affiliate Web sites; and Victor Pitts, the VP of sales and client ser- vices at Moniker, who talked about driving traffic through smart domain strategy. The conference was capped off by an appear- ance by APCW Executive Director J. Todd and APCW Auditing Director Anthony Tel- esca, who joined forces to demonstrate how to effectively and practically use video to enhance a Web site. “There was really a nice range of topics that were beneficial to everyone who was here,” noted Erin Argue, the affiliate pro- gram director for BetUS. “I was in town for the Affiliate West show and I wanted to be here today to support the GPWA because it’s an organization that has proved to be beneficial for us. “When you go to the big shows everybody is so busy. This is a much more intimate setting and it’s a great opportunity to actually sit down and have a conversation with someone. I had a great time.” GPWA member “matted,” a regular contributor to the GPWA forums, said that the wide variety of speakers who were scheduled for the conference as well as the chance to meet some of his fellow members in person was the main draw for his appearance. “It’s so much easier to establish a relationship with some- one if you get the chance to meet them in person and this was the perfect kind of forum to do just that,” he said. “I learned a lot. I was particularly interested in the legal ses- sion. I thought [Clarke] was great. I had a feeling that was going to be informative so I’m glad I made it here.” Gray, who flew in from Arizona just for the day, added that he felt it was important to show support for the GPWA, an organization he has become quite fond of. “I really appreciate the way Steven and Michael [Corfman] do business so I’ve become a big fan of the GPWA,” said Gray, who recently started his own portal Web site, CasinoFlow.com. “This is a great industry. It’s a close-knit indus- try so I always jump at the chance to get away from the computer and meet face-to-face with clients or colleagues. When there’s a smaller group like this you have a chance to get real work done. You get to have detailed conversa- tions and you get to do so in person with a drink in your hand looking down on the Las Vegas Strip. What’s better than that?”