GPWA Times Magazine - Issue 8 - April 2009

56 GPWA Times | GPWA Seal assures integrity in 10 languages R ecognizing the impor- tance of trust across diverse national markets, the GPWA has added five new languages to the popular Seal of Approval program. “We’ve always held a strong belief that in order to build a strong player base and strong business partnerships, you need to demonstrate that people can rely on you. Ex- panding the seal service to ad- ditional languages has played an important role in helping more webmasters do just that,” said GPWA Program Manager Steven Corfman. The new languages include Croatian, Dutch, French, Greek, and Japanese, complementing the previously available services in English, German, Italian, Russian, and Spanish. The GPWA Seal of Approval has been awarded to 628Web sites, with recipients located through- out 46 countries. To communicate the high re- view standards to site visitors, each seal links to a customized verification page that includes an explanation of the criteria, the name of the recipient, profiles of GPWA members associated with the site and details for reporting violations to the monitoring team. The seal technology detects the default browser lan- guage of each portal visitor, returning both the award and verification page in the visitor’s chosen language. The service also verifies the approval status of the portal, ensuring its display only on approved sites. To apply for the Seal of Approval,visit gpwa.org or email your list of sites to fairness@gpwa.org . 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