GPWA Times Magazine - Issue 9 - June 2009

42 GPWA Seal awarded to 700 th portal R eaching its 700th awardee in earlyMay, the GPWA Seal of Approval program has seen rapid growth as the affiliate industry turns to focus on ethical business practices. “We’re pleased to reach this important milestone, which represents growth in the Seal of Approval program among both newer webmasters and veteran super affiliates,” said GPWA Program Manager Steven Corfman. “With recent changes in the gambling affiliate marketing community, it is heartening to seemore and more webmasters place a premium on the ethics and integrity that the seal represents.” The criteria investigated prior to award of the seal include that the portal is managed independently of the brands it promotes; that it respects and up- holds copyright standards; and that it does not send spam email, promote or display pornography, or use malicious search-en- gine-optimization tech- niques. To communicate the high review standards to site visitors, each seal links to a customized verifica- tion page that includes an explanation of the criteria, the name of the recipient, profiles of GPWAmembers associated with the site and details for reporting violations to themonitor- ing team. Toapply for theSeal of Approval,visit gpwa.org or e-mail your listof sites to fairness@gpwa.org . 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