GPWA Times Magazine - Issue 9 - June 2009

Table of Contents GPWA ExecutiveDirector: MichaelCorfman MarketingDirector: AndreaMullaney ProgramManager: StevenCorfman ProgramCoordinator: NancyTroy SeniorAccountManager: Rebecca Liggero AccountManager: EricAlmquist GPWATimesMagazine ManagingEditor: VinNarayanan SeniorEditor: GaryTrask AssociateEditor: Dan Igo CopyChief: BillRiley Designer: GeorgeChoi Advertising Toadvertise in the GPWATimes,please e-mail: sales@gpwa.org Subscriptions Tosubscribe to the GPWATimes,simply registeratgpwa.org andprovideyour mailingaddress. It’sFREE! ISSN1941-9872 LETTER FROM THE DIRECTOR N umber9 . . .Number9 . . . Number9–hasanice ring to it, doesn’t it?Welcome to theninth issue of theGPWATimesMagazine,which will launchJune 1and2atAffilicon Israel,wherearound 1,500affiliates and70exhibitorswill come together tomeet currentpartners, explorenew relationshipsandget the latest expert adviceonSEO, social networking, media, Internet technologiesand more. Onlinebingomoves tocenter stage this timearound, asGaryTrask takes us from thegame’s roots in 16th- century Italy, through 1929Georgia, USA, to itspresent-dayonline incarnation.Along thewayheoffers someanalysis for thegame’senduring popularity, revealsa few surprises regarding thebingodemographic, and letsushavea lookatwhere theonline game isgoing in themonthsandyears ahead. Alsonot tobemissed:MariaBingo’s LindaNiskanenhasa lookat the differencebetweenmarketingonline gaming tomenandwomen; anew IncomeAccess surveyconducted to study thepreferencesof iGaming affiliates inareas includingmarketing practicesandcommission structures andJeremyEnkeonways thatpoker affiliatescancapitalizeon theWorld SeriesofPoker toattract andconvert newplayers. Roundingout this issue, andevery issue, are some terrific interviewswith affiliatesandaffiliatemanagers; our fact-filledDepartments sections; and RebeccaLiggero’s latest installment inwordsandpicturesofhernever- ending, transglobal adventures, in whicheven Imyself occasionallyplay a small part. Perhapsyou’ll spotme among the revelers– looking, some might suggest,more thana little relaxed.But of course Iammyown worst criticandbeauty is, andwill foreverbe, in theeyeof thebeholder. Sincerely, Michael A. Corfman GPWAExecutiveDirector GPWA Times | 12 Rebecca’sCACAmsterdam 2009Adventures It’salmost likebeing there! RebeccaLiggeroconductsan up-closeandverypersonal tourof theexoticvenuesand fun-filledevents thatmake thisAmsterdamconference so special. 24 IncomeAccessSurveyResults The latest surveyof iGaming affiliatemarketers proves that strategic intelligence is crucial todesigning effective campaigns. 26 CoverStory:OnlineBingo –HowBigWill ItGet? GaryTrask looksat thegame’spast,present and future,and learnsalong theway that,even in itsonline manifestation,bingo isbingo– tomakeabuck,youhave tokeep it fresh. 36 TheArtofGenderMarketing LindaNiskanen fromMariaBingoexplains thatwomen gamblersare starting tomake theirpresence felt in theonlinegaming spaceand that there’sadifference betweenmarketing to themand theirmalecounterparts. 62 Using theWSOP toAttractand ConvertNewPlayers JeremyEnkeoffers sageadviceonhowpoker affiliates canget theirplayers to signup for theWSOP satellites they’repromoting. 68 NewsAnalysis:The futureof iGaming inEurope isvulnerable VinNarayananexplains that –despitewhat youmay hear and read in themedia– theEuropeanUnion isn’t pro-onlinegambling. DEPARTMENTS 6 WebmasterNews 8 By theNumbers 10 CartoonCaptionContest 22 EventCalendar 40 GPWASponsors 42 GPWASeal ofApproval Program 44 Affiliate InterviewSeries 54 From theForums 56 AffiliateManager Interviews