GPWA Times Magazine - Issue 9 - June 2009

60 WhatdistinguishesSuperiorShare from other affiliate programs? Definitely our team. We’re all on- line gaming veteranswho decided to create a team that was built basedon trust, commitment toour business vision and our personal goals, all of which enabled us to create an outstanding brand for premieronlineentertainment. What makes Superior Casino a special brand that affiliates will want topromote? Our vision has always been to make Superior Casino a world renowned brand. That’s why we’ve launched our new site in seven languages and it’snowavailable inmulti-curren- cy action, including euros, British pounds,SouthAfricanrandandof course American dol- lars. We’re currently working on launching our software inmulti- ple languages aswell. The other key area that we need to look at isourverypersonal touch in our service for players and af- filiates. I am proud to saywehaveoneof the bestCasinoManager/ Hosts in the indus- try. On the affiliate side, anyone working closely with me knows that I put a lot of energy and love into what I do. I enjoy getting to knownewpeopleandaboveall, to strengthen human and business relationships with every single partner and customer. Promoting Superior Casino is a unique experience if you let us work closely with you. We guar- antee your efforts will be well re- munerated. In the forums, there has been a great deal of discussion about what types of bonuses convert best.What types of bonuses pro- vide thebest conversion rates? It all depends on the traffic you are targeting. Some traffic converts better with solid old-school bo- nuses such as a 100%match bo- nus. However, many other sourc- esof trafficconvertbetterwithbig percentage figures and non-cash- able bonuseswhich give the play- ers more cash to play and hence more playtime at the casino. This iswhy youhave tobe very careful when choosing what promotions to provide your partners and be smart enough to knowwhen your offerings are inefficient with re- gards to the type of traffic you are receiving. You recently struck a deal with Rival that enablesSuperior Share to handle its own bonus abuser screening.Whydidyoumake this deal and what does it mean to affiliates? We have struggled for this since I started with Superior Share and as you know, this is a very delicate area. Ourmain pur- pose with this move is to make sureourplayersreceive the fairest treatment inour casino.We obvi- ouslyhavea system thatmonitors suspicious transactions and be- haviors, however, we feel it’s fair to review each account individu- allyandmakesurewe look forour players and our affiliates in every single case and take a decision based inour experienceand judg- ment regardingeveryperson. How long have you been in the online gambling industry? Why didyoudecide toenter thefield? This could sound a bit... preco- cious, but I am 26 and I’ve been involved in the gaming industry since Iwas18witha fewstops I’ve taken to travel, which ismy other passion. I started working in the Security Department for an RTG outsourc- ing operation as soon as I finished highschool.Thiswasclearlyagreat opportunity forme as a young guy with no laboring experience. At that moment, the whole environ- ment within the company that I used to work for was unbeatable. I spent some time in the Security Department, Retention and Cus- tomerServicearea since Iwasvery goodatdealingwithcustomersand running campaigns to retain play- ers. [Then] I was offered to work withaffiliates. IswearIdidn’tknow a thing about the affiliate world when I entered it, however, since thefirstdayI feltsomethingspecial within this area of the online gam- bling world. I am very good with personal relationships. Icanhardly remember having trouble with anyone, anywhere in life. Iama re- ally easy going person, honest and with truly good intentions towards humanity. I also studied business management and marketing so... this brings me to the conclusion that it was the perfectmix to fit in theaffiliatemanagerrole. What advice do you have for someone just starting in the in- dustry? I’d tell this person that the online gamblingworld is way more thanbetsand freechips. It’s about a whole world of business opportunities, an aggressivemar- keting atmosphere, an incredible world of software development and entertainment, great people to know all around theworld and of course, a lot of money to be done if you know your business properly. Whatisyourfavoritemovie? Ame- lieand lately,ZeitgeistAddendum movie. Highly recommended if you are a person looking for a deep change in theworld. Whatare three things thatnoone knowsaboutyou? I spenda lot of my spare time producing music. I enjoy the most humble things, more than fancy and luxurious things. I’ll leave the third to my endless hunger tomeet new peo- pleandnewplaces. This is always an unknown territory and no one knows what’s going to happen next, fortunately. Paul Art | SuperiorShare “Iamverygood withpersonal relationships. Ican hardlyremember having trouble withanyone, anywhere in life.” GPWA Times | AffiliateManager Interview Series