In this edition of the affiliate interview series, we highlight two GPWA members who have successfully navigated their own paths in the evolving world of iGaming. “Tribuna,” steering his team through the challenges of wartime, transformed his sports media company into a thriving affiliate business. Meanwhile, “Niko,” driven by a deep curiosity and passion for SEO, has also established a strong presence in the industry. Both share valuable insights on building successful affiliate enterprises, emphasizing the importance of quality content, strategic partnerships, and adaptability. GPWA AFFILIATE INTERVIEW SERIES You have an extensive background in both publishing and affiliate marketing. Can you tell us how you got your start in the industry and how your career has evolved over the years? I entered the gaming industry in 2021 when I received a random LinkedIn message from a stranger asking me “How much money do you want to manage my traffic campaigns?” After exchanging a few messages, we had our first call, during which we agreed that I would work on lead generation. However, for some reason, we never mentioned which industry it was, as the focus was primarily on the traffic acquisition method that I knew. So, my journey with the new client started. Some strange terms like FTD, NNC, and NGR were mentioned on the first day and I didn’t fully understand what the term FTD meant, but I generally understood how the affiliate system works, as I have been an affiliate since 2011, just never in the iGaming field. My background was more in gaming mobile installs, sweepstakes, and many other offers from various industries, primarily through organic methods like SEO, YouTube SEO, social media, automation, etc. My first iGaming-related SEO/PPC campaigns began to perform in Nordic markets, Nikola Radujkovic´ - Niko Drawing from his deep understanding of SEO intricacies, “Niko” shares the invaluable lessons gained from his successful journey in the iGaming industry Innovator Affiliate GPWAtimes.org 46
RkJQdWJsaXNoZXIy NDIzMTA=