GPWA Times Magazine - Issue 10 - Sept 2009

35 :: GPWA Times Bodog lifestyleand CalvinAyre.com Now that you knowwhere Calvin lives, what hehasdonesince theUIGEApassed,and that he has a retained interest in BodogBrand. com, what is he doing right now and what are his plans for the future? Very simply stated, Calvin is nowmedia, which inmany ways is exactly where he belongs. His first mediaproject involvesBodog lifestyle digital content,ageneralBodoglifestyleWebsitethat will targeta retail audience,mostly inEurope and Asia. The second media project will be located at CalvinAyre.com, an upcoming industry“tablog”(a tabloidblog–clever, isn’t it?)whichwill also serve asCalvin’s personal blog. This informational, user-friendly and entertaining tablog will serve as a one-stop shop for industry professionals, providing features such as industry news, cool videos, industrygossip, exoticbabes, talesofCalvin’s adventures, conference and event reporting, “famous” recurring characters and lots, lots more. The two media projects will work together anddovetailwithotherareasof socialmedia onlinewhile helping to spreadBodog brand awareness across the globe. Something I have learned over the years is that there is always a strategy behind everything Calvin does – it all connects somehow, some way, and these media projects are a perfect example of just how he does it. To help get these media projects off the ground and introduced into the iGaming world, Calvin decided he wanted a protégé...someone who is well connected...someone who could help spread his Bodog branding messages across the landscape of the online gambling industryandbeyond... BodogBeckyjoinsBodogworld Surprise again! That protégé will beme. As manyof youalreadyknow,Calvinand Ihave known each other since 2005 and I greatly respect theworkhehasdone throughouthis life and for the Bodog brand in particular. Mywritinganddemeanorat industryevents make itobviousthatIhavealwayshadagreat fondness for theBodog team in general and for the Bodog Affiliates group in particular, aswehaveworked together closely for years and I love them. Therefore, it seemed only natural to join forceswithCalvin,anabsolute marketing, PR and branding guru, when he offeredme theopportunity toserveasGlobal Brand Ambassador for BodogBrand.com andasanon thesitereporter forCalvinAyre. comwhen it launches in 4th quarter 2009. My friends, BodogBeckyhasbeenborn. Bodog shooting for the stars