GPWA Times Magazine - Issue 10 - Sept 2009

57 :: GPWA Times Case study A secondarybenefit to implementing this strategy is that youwill start showinguponGoogledatasets everywhere. TakeBingo.com, for instance. After 70days anewlydeveloped subdomain (es.bingo.com) is not only ranking in the top 10 for their topkeywords on Google.es, but they are ranking top 10 for their top terms inSpanish onGoogle.com: To target a languageusing only subdirectories, donot usegeographic targeting. You can target a languagewithboth subdomains and subdirectories, but if youhavea top-level TLD (.com) use subdirectories versus subdomains. • • You canuseGooglegeographical targetingon subdomains and subdirectories. Use language-basedmeta tagswhen targeting language-based searches. Whenyou implement the subdomain strategy, link to it from theoriginal Web site. • • • Createnew sitemaps for each subdomain. Get back links from sameTLDs (get a .nl link toyour .nl site in thenative language). • • Important things toremember! Andhereare theGoogleengines (so far) thathavepicked itup: Go Global— TheMarkets Are Soft