GPWA Times Magazine - Issue 10 - Sept 2009

RobHutchison | OnlineBingoClub Andhow arethings in Transylvania? This timearoundwepresent you with theprofessional perspective and sageadviceof four affiliate guysandoneaffiliategal.Thegal is fromConnecticut and theguys are fromRussiaviaKazakhstan, AmsterdamviaLondon,Canterbury viaWinchester andTransylvaniavia Romania.They’vegotgood taste infiction–DanBrown,Stephen King,LeeChild–andalsoenjoy the classics– ThinkandGrowRich and RichDad,PoorDad .Bestof all, they’re passionateaboutour industry, love what they’redoingandconstantlygo outof theirway tohelp their fellow GPWAmembers inanyway theycan. We really like thesepeople.We think youwill, too! *Due tospaceconstraints,wecouldnotprint the interviews in theirentirety.Thecomplete text ispostedatgpwa.org. GPWA AFFILIATE INTERVIEW SERIES Wannafly likean eagle? Justspread yourbingo wings! Tell us about your two sites.What makes them different from other affiliate bingo sites? Unlucky for Some isoneof themostup-to-date bingo portals. We pride ourselves on the original content we add to our site, normally over 50 articles perweek.Wehaveablogandnews section for themore serious issues relating to bingo news, whether online or offline. We have been told that online bingo operators actuallyuseUnlucky for Some as a way of keeping upwithwhat their competitors are up to. The Online Bingo Club offers bingo players a weekly newsletter in which we strive to bring our members some great exclusive offers from bingo sites. This year we redesigned the site;weaddedablogandnewssec- tion, and also included reviews of some or ourmost profitable bingo operators. Working on both these sites we have some great content writers who are actual bingo play- ers, which really helps when you write about promotions as seen through theeyesof aplayer. In your mind, what does the typi- calbingoplayer look for inabingo room? Since starting my sites I have always promoted free bingo offers, such as no-deposit bonus- es. These work very well as most players like to try before they buy. Guaranteed jackpot games seem to work very well for retention also, especially now, as some sites offer crazy one-off games with prizes of cars and luxuryholidays. For affiliates who are looking to expand into bingo, what things should they think about before making a decision? If I had a de- cent casino or slots site, I would definitelyaddabingosection.Most casino operators now offer bingo, so it shouldn’t be too much work to grab a few extra links. Starting a bingo site from scratchmight be really tough going now unless you know your stuff in SEO and don’t go formainkeywords.PPC isavail- able now for affiliates and can be affordable if you target the long tail stuff. INTERVIEWWITH