GPWA Times Magazine - Issue 10 - Sept 2009

What prompted you to join the online gambling industry?What were you doing before you be- came an online gambling affili- ate? I have always been looking for opportunities and always made decent money, but five years ago I sold up in England and moved to Holland to be withmy nowwife. I started from scratch and got a business go- ing in theDutchflower auctions, selling flowers wholesale to U.K. florists. While I was doing this I started looking at ways to make money online, as getting up at 5 a.m.didn’tsuitme.Onedaywhile looking at some forums I found an affiliate network site which had some bingo sites listed; £30 CPA for one player sounded to good to be true, so I knocked up aWeb siteand the rest ishistory, as they say. “Unluckyforsome” is an unusual nameforagamblingsite.Howdid you come upwith it? Andwhy is everything so pink? When I first startedasanaffiliate Iknewnoth- ing about SEO or keyword do- mainnames. I thought itwouldbe funny to call the site after abingo number. I tried every number available until I got to 13, and Unlucky for Some it was. As most bingo players seem tobe female, pink seems tobe the in color for bingo sites – and it was the only decent-looking pink template I could find aswell. What prompted you to join the GPWA? How has it helped you? Obviously when I first started I knew nothing about any- thing. It’s in forums that I learned every- thing, fromWeb site design to SEO. The GPWA has been a great source of infor- mation for me. I may only be a lurker mostof the time, but it’s these typesof fo- rumsandblogs thathavehelpedme teach myself all the skills needed tobe success- ful in this game. You recently announced a“ShowUsYour BingoWings”marketing campaign.What are bingo wings? How did you come up with the campaign? It wasn’t my idea! I was talking to a few PR companies about some fun stuffwecoulddoonUnlucky for Some and this popped up. Bingo Wings are the flabby bits under your arms, and when someonewinsbingo theywave their arms around and you can see their Bingo Wings.We are asking people to send in a pictureof theirBingoWings.Theresponse hasbeenmassive,andwehavenow turned it into a “BingoWings Idol” competition. The winner will be the main star in our TV advertising campaign at the endof the year. So farwe have been in the Indepen- dent newspaper and also the Daily Star magazine, with lots of interest from other majornewspapersandonline sites. What’syour favoritevacation spot?Why? For the last three yearswe have been go- ing toaverynice resort inPortugal.Most affiliate managers think I live there now as we go three to four times a year. It’s perfect for my two boys, who are three and four years old. It has great kids’ fa- cilities, nice spas for thewife and a good Internet connection forme! Ifyouhad to list thekeys tosuccessasan affiliate, what would they be and why? Themain key to success as an affiliate is to get your site ranking well on Google. Second would be to pick the right sites to promote that will actually convert all this trafficyouaregetting from thesearch engines. Thirdwould be to keepworking hard at SEO and getting traffic; if you have lotsof traffic thenaffiliatemanagers will loveyou. If someonewas cooking theperfect din- ner for you, what would youwant? And why? The perfect dinnermust be the tra- ditional English roast, with all the trim- mings includingYorkshirepuddings. 59 GPWA Affiliate Interview Series Age: 38 Hometown: London Currently residing in: Amsterdam Favorite food: Sushi One book everyonemust read: Think andGrow Rich , by Napoleon Hill Sites: Unluckyforsome.co.uk Onlinebingoclub.co.uk :: GPWA Times