GPWA Times Magazine - Issue 10 - Sept 2009

60 GPWA Times :: Meettheman behindthe mask You’ve posted that you’ve donemarket- ing for CitroenandPeugeot,andworked asa“specific informationanalyst.”What’s a“specific informationanalyst”?Whatdid youdoforCitroenandPeugeot?Andhow did any or all of this experience prepare you for getting into online gambling? Specific Information Analyst was the best name I could find for it without get- ting into trouble. Certain companies hire certain individuals to gain specific infor- mation on other companies. It paid very well, but I donot use the skills I acquired inanythingnow. TheCitroen andPeugeotworkwas in the repossession sector, arranging reposses- sions when finance was not paid. It was an interesting job, especially when it came to reasons why the vehicle had to be collected and sold. I remember one jobwherewewent outwith the reposses- sion agents inWimbledon, London, and the people we were taking the car from chuckedawashingmachineoff theeighth floor. It landedabout 10 feetawaybutyou could feel the impact. I guess the job with Citroen helped me learned how to deal with people through using a more manageable approach. We learnthow tonegotiate,whichcanbevery handy. What prompted you to join the online gambling industry?Whydidyoubecome anaffiliate? After working as an SIA, life became pretty boring. I was just surfing onedayandsawanonlinecasinowith the word “affiliates” at the bottom. I clicked the linkand thought Imayaswell do this – it givesme something todo. Areyouafull-timeaffiliate?Ordoyoudo thispart-timeandworksomewhereelse at the same time? Full time definitely; it really is hard work. All these sites you see promising thousands to work from home make me laugh; they make it sound so easy. I goout ofmyway tovisit these types of sites to relieve my stress –hilarious! Whendid you launchQwertyCasino, and how longwas it beforeyou startedearn- ing money? We launched in November 2008. By Christmas I had started earn- ing what would be considered a normal monthly wage. From then on the figures started hitting the roof. It’s strange how some casinos performbetter thanothers. Somehavehadno sign-upsat allwhereas others aremaking thousands. I thought of QwertyCasino as it wouldbe easy to remember. It’s thefirst thingmost seewhen they look at a keyboard, so free advertising is halfway there. It’s a shame CASINO isn’t on the second line, really! I think I must certainly hold some sort of record for typingqwerty! You also have a site devoted to Grand National betting. How does marketing this site differ frommarketing Qwerty- Casino? They are similar in the way that they are both related to gambling but that is where it stops. There is so much informationwith regards to horse racing that apart from just the introductions I felt it necessary to let the public fill the content with theirmemories and stories, so it practically works for itself now. We decided togivehalfof all profitson this to the ThoroughbredRehabilitationCentre, which looks after retiredhorses. Somany people cheer horses on but couldn’t care lesswhen they retire.We justwant togive somethingback, really. How has your membership with the GPWAhelped you? I first joined because Iwanted the seal of approval. Itwas only when I looked into it a bit further that I discoveredhowbloodyhelpful itwas.We are inone of themost competitive online markets out there, and the way people helpeachotherout isbeyonddescription. If I bought a pint for every piece of great advice I have received there would be enoughbeer for a small country! The advice you receive regarding SEO, opinions of your site and information re- garding affiliate programs is paramount tobeingsuccessful in theonlinegambling industry. What influence, if any, does feedback fromGPWAmembershaveonyouasyou developandfine-tuneyour site? Amajor influence. Without it I would probably only be earning very little if anything at all. There are numerous members that when then they type,youread,every time. Theyoffer somuch that youwonderwhat wouldhappen if theywere toquit. Doyou liketogamble? Ifso,whatareyour favoritegames at a live casino, andwhat are your favorites online? I don’t do the casino thing. Iplayedonceatareal casino inKiev and came away with a nice bit of money. Imainlyflutter on thehorses and haveaWilliamHill account. Recently you solicited GPWA members’ opinions regardingonlinescratchgames. What are your current thoughts – any interest in giving them a trial? We have placed a scratch-card program on our “Best Gambling Games” page, which in- cludes games that most would not be fa- miliarwithonline.Wearedoinga trial on thescratch-cards.No joyyet,but it’searly days. What’syour favoritevacationspot?Why? Lapland. It is a beautiful area of Finland. I have not been there in the summer yet but in winter there are only 5 hours of daylight so you are skiing under flood- lights. I met the real Santa – he doesn’t drink, at least hedidn’twhen Iwas there; I supposehehada lot ofworkon. What does your family think about your workasanaffiliate? Veryskeptical atfirst: “Oh, it’s justacon,” and “Youwon’tmakeanymoney.” Iguess that’swhat families are for. I have a sup- portive partner, though, and she enjoys spending themoneyat least! For those of us who don’t know much about it, tell us something about rugby thatwill inspireus to takeacloser look. An amazing game of team play, played by realmen. There is total respect for the referees, no fakingof injuries, and full-on contact without those U.S. helmets and padding. The Times [London] suggested it was themost dangerous team sport in the world. If you were to watch England versus Australia in 2003 at the World Cup Final or New Zealand versus France RichardWright | QwertyCasino GPWA Affiliate Interview Series INTERVIEWWITH